When you do regular advertising, you are typically limited to your particular geographical region. Unless you are doing the national ad in a magazine, which can be very expensive, it’s hard to branch out to approach specific individuals that might be interested in the products that you sell.
Digital marketing has changed the way that companies advertise today. The Internet makes it possible for us to place advertisements all over the world that can be seen by interested individuals. There are several types of digital marketing to consider, some of which might be better for your company, and this is how to choose the right type of digital marketing for your business.
Types Of Digital Marketing To Consider For Your Business
The first type of digital marketing is called SEO, and it stands for Search Engine Optimization. This has also been around for over ten years. Search engine optimization is a way of getting your website to rank high in the search engines using concrete strategies which will include using unique content, generating backlinks, and using videos and images on every page that you post. Your goal is to achieve a number one position, or at least a page 1 position, for the keyword phrase that you are targeting. This can be much more effective than PPC (pay per click) advertising, and at the very least, it is much less expensive because you are not paying for every click that you receive.
2. Facebook Advertising
Another type of digital marketing is Facebook ads. This type can be used in every kind of business that is willing to show their ad in front of people and get them engaged with a particular offer. This is a great platform since you can target your audience based on factors such as interests, age, gender, location, income, etc. You can get your business’ offer in front of hundreds or thousands of the right people. Another thing is that the cost to market is low in addition to the very precise targeting. Essentially, any business can benefit from it. However, consumer-focused businesses have an advantage because of a large consumer based on Facebook.
3. Pay Per Click
The third type of digital marketing is PPC advertising. Pay per click advertising has been around for over a decade. It started with smaller companies that allow people to advertise on their search engines, with Google becoming the future king of this particular form of marketing. Later on, with the advent of Facebook, PPC advertising was provided on this social media platform as well. Essentially, you are targeting particular keywords that people will search for, or type into their social media platform, and relevant advertisements will show up that they can click on.
3. Social Media Marketing
Finally, there is social media marketing which is where you build social media pages by getting people to like or follow your account. Many celebrities have millions of people that follow them all over the world, and every time they make a post, many of these people will see it. The larger that your social media account becomes, the more likely, it is that you will make a sale every time that you make a post on Facebook, Twitter, or other social media pages. These are the three digital marketing strategies that most people use, and you will need to pick one to start your marketing.
How To Choose The Right Digital Marketing Strategy
If you are on a limited budget, it is highly recommended that you start with SEO. It may take some time to get page 1 rankings, but once you have several of them, you will begin to generate very targeted traffic that will not cost you money every time someone clicks through to your offer. If you have a large budget, you can begin with PPC advertising on both Google and Facebook. You can start receiving traffic within the hour. Finally, if you have a medium-size budget, it is highly recommended that you build a couple of social media pages on Facebook with “like” campaigns to build a legion of followers. By doing so, each time that you make a post, you will have a higher probability of making a sale with each passing day as your list of social media followers begins to grow.
This basic overview of how to choose the right digital marketing strategy should help you make a decision. In most cases, people make decisions based upon how much money they can afford to spend. If you have a sizable budget, or if you are working with just a few hundred dollars a month, you now know how to choose the right digital marketing strategy for your business.