One of the biggest conversations in the search and optimization industry is the value of local SEO. Many people might wonder why is local SEO so important. If you think about it, the majority of companies are pretty small businesses, and they operate in a local environment. It is very easy to make the mistake of thinking that everyone is running this national business that competes nationally. Not every company is Amazon. There are plenty of local businesses that do very well. To utilize SEO is to get a leg up on the competition.
One example that we always get in our SEO articles is that SEO has become the new telephone book. If you are old enough to remember how important the real Yellow Pages were, then you understand how important SEO is. Back in the day your company had to be in the Yellow Pages to be found, people didn’t have the Internet and then open up the Yellow Pages to find any business and services that they needed. They discovered new ventures like that, that’s how they got in contact with companies to ask questions, that is how a lot of people made money.
The people who made the most money from the Yellow Pages were those companies who published a lot of ads like the real estate industry. Premium real estate in the Yellow Pages meant a photo ad so that a person would be highly visible to anyone who is looking for their type of company.
In today’s world to get the maximum exposure, in a world where everyone uses Google for everything, you have to be on the first page of Google for the search terms that best represent your company, your industry, the products that you have in the services that you offer.
Local businesses who can dominate SEO and get those premium positions in Google make a ton of money. They make a ton of money because people can find them in their time of need. When a person is looking for that company, that service, and that product and they find it local company via Google, that company makes a killing.
So local SEO is all about marketing local businesses on Google. Not everyone in your town knows that your business is on XYZ Street, they don’t even know the services that you have so if you can dominate Google, if you can get one of those premium positions, more people would know who you are. More people will get into contact with you to do business, and you will make more money.
Typically for a business to dominate Google, to get that type of presence on Google that converts into money, they will need to hire a trusted company who specializes in SEO to do all the work for them. It is important to hire an SEO company who can help drive new quality clients to you. The majority of business owners have no idea how to do SEO, and there is a huge learning curve when it comes to mastering it so it makes sense to hire a professional who can do this type of work for you.